The Importance of Internet Marketing
1 June 2018
An excellent advertising and marketing tool is your website and digital presence, so an Internet marketing strategy is vital
Advertising and marketing is a very important part of any business to either communicate to your existing customers or to entice new ones to buy your products or services and in the current economic climate many businesses are having to fight extra hard to make money and to compete against their competitors.
Driving customers to your online presence is an important aspect that is often overlooked and with a high percentage of UK Internet users using the Internet and Google to find the products or services they need, it is essential to ensure a high presence.
Online marketing strategy
Internet marketing, online marketing or digital marketing, is a blanket term for a whole range of different activities designed to promote a brand, products or services over the Internet.
Your digital strategy is likely to consist of a tailored selection from your Website to Content Marketing, Search Engine Optimisation (SEO) to Pay Per Click (PPC), Mobile Marketing to Email Marketing, Social Media Marketing to Conversion Rate Optimisation (CRO) and perhaps, increasingly, even the Internet of Things.
Your website is your business’s shop front on the Internet, and your digital marketing strategy starts with this.
Your website needs to be well-branded, clear, easy to use, SEO optimised, full of attractive content that draws in visitors and converts them to either subscribers or buyers, and in an age of increasing mobile and tablet use, responsive on all platforms.
Right there, you’ve used a whole array of Internet marketing techniques just with your website.
When you look at the list of possible online marketing tactics, they are all designed to either communicate to your existing customers or to entice new ones to buy your products or services. Many of them are also aimed at driving customers back to your website, where they can be educated on what you do, sign up for your newsletter, and buy.
Here’s a quick look at some of the main Internet marketing techniques:-
Search Engine Optimisation is the process of improving your site rank for a particular set of search terms, by improving and adjusting your site’s content, and other external elements, such as attracting inbound links and optimising your social networking, to gain a higher ranking.
According to a recent survey, ‘61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.’
That’s a pretty big statistic, and there’s good reason for it. So many people now search Google, either for information or to compare prices and details, before making a purchase that if you’re not at least on page one of those search results, you’re missing out on sales.
2. Content marketing
Marketing statistics found companies that posted more than 16 blog posts every month got around 4.5 times more leads than companies that only posted between 0 and 4 times.
A great content marketing strategy can educate potential clients, draw traffic to your website, boost your SEO, convert browsers into buyers, and build your newsletter. It’s an exceptionally good way to boost your business and raise your site in the SERPS.
3. Social media marketing
Social media is wonderful for building relationships with potential customers. You can interact in real time with the people you’d like to attract to your website, post great content that draws them to look at your site and your products, educate, or simply entertain. A great social media feed does all of those, and the statistics show it works.
According to Pinterest, in 2016 their users were as likely to buy as users of other social channels, but they spent around 50% more. And from the Pew Research Center, Facebook has the most engaged users, with around 70% logging on every single day.
4. Email marketing
Email marketing is a low cost way of communicating with existing and potential customers. You can segment and target your customers easily, as well as monitoring and tracking your results.
And of course it's environmentally friendly!
5. PPC - Google Adwords
A PPC campaign allows you to get to market quickly. Within Google you have access to a wealth of information to help you choose and target your keywords. Set your campaign, set your budget and you can get started literally immediately and with the ability to turn your campaign on and off whenever you wish it means you are in complete control.
It's fully trackable too, so you can see what's working and what's not and tweak where necessary.
Why is online marketing so important?
In a nutshell, if you’re not doing it, you are all but invisible on the web, and your chances of making sales and growing your business become slimmer.
With so much to think about, to optimise and to put in place, you could be forgiven for wondering when you’ll get time to actually run your business.
Why not let us help?
Whether you're promoting your services or selling online, Electric Media Bristol can maximise your website and digital presence and deliver your Online marketing campaign.
Contact Electric Media Bristol today on 0845 6171117 to discuss your online marketing requirements.