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Search Engine Optimisation
Quality search engine optimisation
The search engines are extremely important and powerful marketing tools. Who doesn’t use a search engine to find information that is relevant and interesting to them?
If you're a business who wants to reach new prospects and customers, it’s a crucial part of your digital strategy and marketing.
About SEO
SEO is all about making you visible in the natural listings of the search engines.
SEO is about optimising your website to get you in front of your target audience for your targeted keywords and phrases.
How important is an SEO strategy?
Very. So many businesses don’t always consider the impact that good SEO can make to their marketing efforts. Good SEO can bring in quality leads and sales for your business.
A successful website, whether it's an ecommerce website or a brochure website, needs:-
- valuable, quality content
- to work fast on any device
- to be optimised for SEO
- to be highly visible in the natural listings of the search engines
- to show you as an authority in your marketplace
6 steps for a successful SEO strategy
- 1) Understand and review your goals, target audience and keyword analysis
- 2) Audit your brochure website or ecommerce website
- 3) Review the SEO technical aspects to your website
- 4) Get your on-page SEO correct and ensure SEO best practice
- 5) Create valuable, awesome content
- 6) Monitor and review your SEO effectiveness and continually improve on it
