The Importance of Blogging and Content Marketing

1 February 2019

The Importance of Blogging and Content Marketing

The Importance of Blogging and Content Marketing

Remember the saying 'content is king'?  Well, in digital marketing your blog and content marketing is one of the most powerful tools in your marketing tool box.

According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Quality content marketing is a vital part of your digital strategy and should not be ignored.

It’s a fantastic way of engaging with your customers and building relationships. These days, it is extremely important for your website and your digital presence to have unique content.

Why should you consider Content Marketing?

With the right content you can:-

You can do all of the above and more, as long as you use the right content, perfectly targeted to the right market, for your business.

Content marketing builds rich content that both your customers and Google will love, turning browsers into buyers.

Additional benefits of Content Marketing

Content marketing also complements your other digital marketing channels:-

Content Marketing can be....

Content marketing can be blogs, articles, emails, white papers, how to guides, FAQ's.… in fact, any type of content that will attract your ideal customers.

Let us create valuable content for your website blog and digital presence

Content marketing is an art. Creating a great article is only half the battle, and you do need to know what you're doing in order to share the content in a way that brings in your target audience and meets your business aims.

Each article subject is thoroughly researched to optimise for SEO, i.e. topic, highest performing keywords, the best angle for the article etc., so that you can be sure it is targeted and tailored specifically to you.

Maximise the exposure of your content

Your articles, blog pieces etc can also be posted to your social media platforms for maximum impact, so all that great content gets shared in the places it will do you the most good.

Can we help?

We can create valuable content for your blog, website and digital presence that your customers will love and search engines will rank.

Can we help?  Contact us today or call 0117 4058919 - we look forward to hearing from you.

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