How important is responsive website design?

People are spending more time than ever on their smartphones and tablets, researching, searching, buying, subscribing to services etc, so it's more important than ever that your website works well across all devices whether it's desktop, tablet or mobile.

However not all companies have made this transition yet and if you happen to be one of them then now is the time to move to a 'responsive design'.

What is responsive design?

Responsive design is when your website has been created to automatically scale itself to the device that it is being viewed on. In a nutsell it will adapt to any screen size which means your user doesn't have to zoom in and out to view the content.

Responsive website design provides a better user experience

Online users are now ever more impatient and they 'expect' your website to work on the device they are viewing it on.

Having a responsive design means that your website will be easier to navigate and read and in turn means your visitors will spend more time on your website, experience a better customer journey through your site and therefore have a more positive user experience.

A responsive website will help your SEO strategy

And as most searches are now being carried out via mobile devices it's only natural that Google is catering to those users and are now featuring mobile friendly websites higher than non-mobile friendly websites in their mobile search results.

So by providing your audience with a responsive design Google is happy to reward you with a higher ranking than a non mobile friendly website.

A responsive website will help your local business

According to research by Google, 76% of people who search via their smartphones for something nearby, visit a business within a day.

In today's world it's important your website works across all mobile devices

So with all the above in mind is it time you made your website responsive?