Benefits of postcode look up in your Ecommerce website
31 May 2019
Postcode look-up function in your eCommerce website
Form filling remains an essential part of the ecommerce journey - when choosing product options, applying filters to search results, adding shipping details and completing a purchase in the checkout.
And it's also where mistakes can easily happen, if typing too quickly or adding the wrong information, so why not make it easier for your customers to complete the forms in your ecommerce website and help do it for them?
That's where a postcode look-up function can really help.
A postcode look-up function allows a customer to quickly and easily, fill in their address details on pages within your eCommerce website, such as account pages, delivery address, registration pages and the checkout.
Postcode look up functionality means an improved user experience and benefits the customer by :-
- saving them time when typing the address by automatically adding it for them and makes the whole checkout process a smoother one for the customer
- automatically entering the address means it's not only faster, but more accurate than typing it manually
- having faster and more user friendly checkout pages means better usability and means customers are more likely to return for repeat purchases
- it creates a professional image of your online company
Postcode look up functionality benefits you :-
- by providing you with accurate address details which reduces missed deliveries and returned mail when communicating with your customers
- it's been shown to reduce shopping cart abandonment rates because it provides a quicker way for the customer to enter their address details
- it can be fully and seamlessly integrated into your existing website with no maintenance required
- having faster and more user friendly checkout pages means better usability and higher conversion rates
- it's very cost effective
Any small detail that can improve the customer user experience as well as improve conversion rates for your ecommerce website is extremely important.
It is a key aspect to make the checkout process in your ecommerce website as smooth as possible and eliminate any reasons for the customer to abandon their basket.
Want to learn more about postcode lookup for your ecommerce website?
Contact us today or call us on 0117 4058919 for further details.